Ashley Slaughter: Social Media & Content Marketing Consultant

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Ashley Slaughter is a social media and content marketing consultant. She works with productive small businesses, helping them create engaging social media content that gets their audience to take action.

Today, I’m happy to introduce you to Ashley and have her share her knowledge about social media and content marketing on the Insquired blog.

Give us a little introduction about yourself and how you got started as a social media & content marketing consultant.

Hi Everyone! I’m Ashley Slaughter, Social Media & Content Marketing Consultant over at ashleyslaughter.co. I help small businesses who offer a valuable service or create amazing products, discover systems and strategies they need to grow their business through social media.

I actually got started in social media through my day job back in 2014. I worked as a Marketing Associate for an organic baby wear company and one of my duties was managing the company’s social profiles. I always loved social media and found it valuable for making connections although I had no idea just how powerful it could be for businesses until I took over those duties. When I left the position back in early 2015, I decided to give entrepreneurship everything I had and quickly started picking up clients as a Marketing Virtual Assistant. As I started working with more and more clients, I was able to move specifically into social media marketing where my talents and passion thrives. I still wake up everyday shocked (and mega grateful) that I get to help small businesses get their message out into the world through social media for a living. It’s a beautiful thing.

As a social media & content marketing consultant, you are required to be very well organized. What are some of your favorite work flow or organization tips?

Absolutely! When you’re working with multiple clients who all have different needs, expectations, target audiences and time zones, it can get pretty hectic. Organization is a must to avoid feeling overwhelmed and burned out for any entrepreneur or small business using social media marketing to get in front of their ideal customers.

I’m a huge Google Apps for Work fan. I call my Google Drive, “The Hub”, because I literally store everything there. I use Google docs, sheets and folders to keep my workflow organized and to the point. In terms of my day to day workflow, I use a time management app by the name of Week Plan. It’s a weekly planner that gives a clear view of not only your week but also your goals. It helps me stay on top of work and personal commitments, which I love for moving the needle forward everyday

What has been your most pleasant surprise or greatest challenge since you joined the field of social media marketing?

This is such a good question! When it comes to surprises, believe it or not, I’ve encountered many small business owners who believe you can go from around 100 to 1,000 followers in a day by hiring a social media manager or consultant. This is just not the case. Growing your business through social media marketing takes time, whether you’re going at it alone or with support. It’s definitely not a “get-rich-quick” scheme. It takes time to get to know your audience, what they want to see from you and how to convert those leads into sales. It also takes time to create amazing and valuable content that your audience will want to like, share and comment on.

If there’s anything I can say to those small business owners who are looking to grow quickly is that, it’s 100% okay to grow at your own pace. Whether you’re getting 1 or 100 new followers a day, have fun with social. Engage with your audience. Let it be fun! Yes, social media marketing is a time commitment but your audience will love you for investing in them. They will grow with you to eventually become raving fans and repeat customers.

Social media management is a fast paced and fluid field. How do you stay on top of your ever-changing industry?

Google alerts is fantastic for staying updated and keeping on trend on with what is happening in social media industry from day to day. The set-up is quick and easy. Simply head over here and create an alert such as, “Instagram Update” and Google will pull the latest articles on this topic and send them to your email inbox as it happens, daily or once a week.

I also love subscribing to social media marketing blogs where the latest social media news is shared such as Social Media Examiner or Razor Social. I keep a running list of blogs to follow within Feedly, which is wonderful place to store all of your favorite blogs in one place. It also doubles up as a place to quickly curate content to be pushed out unto Facebook, Twitter, Google+ or Pinterest that your target audience will find valuable.

What are three easy things that any entrepreneur can do to realize a positive shift in their social media activity?

Entrepreneurs, listen up! Here’s how to get your social media marketing moving in a positive direction:

  1. Plan your posts: No more random posting of content just for the sake of posting. Give each of your posts a purpose by planning content ahead of time. Let the content creation process be easy by scheduling a day and time into your calendar where you can sit down, plan and create.
  2. Post consistently: Planning your content will make posting consistently an absolute breeze. Tools such as Buffer or Hootsuite help ensure that your content is being posted unto each platform automatically, leaving time throughout your day to focus on engaging with your audience.
  3. Include a call to action. Get your followers to take action by giving them a directive that tells them what to do next after reading each post. This will also ensure that your posts are purpose driven and aligned with your core message.

When it comes to metrics, are there any specific to social media marketing that a business owner should be looking at consistently?

Checking post engagement consistently will help you tremendously when it comes to planning and creating your social media content. For Facebook, “Insights” is a life saver and my go to for measuring Facebook activity and metrics. Twitter and Instagram also have their own built in analytic tools that you can access within your accounts dashboard. Although, if you prefer to see all metrics within one spot, I recommend using the Dasheroo app. It’s a helpful tool for viewing of each of your social media profile activity within one dashboard.

What type of budget should a small business plan on allocating to social media promotions?

I always encourage my clients to start small and test out different advertising options before investing large sums of money into any campaigns. I believe testing is a huge key to success when it comes to preparing your social media marketing budget.

You also want to make sure that you feel comfortable with the amount of money you will be allocating to your social media promotions. If the budget feels uncomfortable, set aside a smaller budget to test the advertisement, tweak and optimize.

Once your test advertisement is complete, you will have gained valuable knowledge on what copy, images and call to actions work best with your target audience for a return on investment.

In a previous conversation you mentioned your interest in nonprofit work. Can you share a little about your interest and any specific advice for nonprofits to grow their following on social media?

Nonprofit work is social in and of itself. Organizations are created to improve the common good of society which I can’t help but find value in.

After working with an agency that helped launch and coach nonprofits, I learned just how important it is for nonprofits to share your “why” and share it often. Tell your story through photos or videos. Start conversations and engage with your followers. Let people know why you’re doing what you’re doing and why it matters.

Ashley can be contacted directly via her website ashleyslaughter.co or at hello@ashleyslaughter.co or on Instagram and Twitter @growwithashley.

Insquired is an inspirational design firm with a passion for social good. What does Insquired mean? It means a fresh, innovative look at your branding needs. I’ll give you sound marketing advice aimed at developing your brand. I specialize in creating effective brands, print materials, and web experiences—all crafted to drive your message home to your audience and maximize the value of your marketing budget. Click here to see if we are a good fit.

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